Journey into hidden stories in your city with imercita

Available experiences in lisbon

Find our available experiences on the imercita app


Follow the white rabbit

An immersive theatrical journey with actors and performances.

Meet new friends. Discover 5 hidden gems. Forget time with serendipitous performances of wonder land.
Available only one day per month as a ticketed event.
Reservable as a private event with flexible date availability for a group of minimum of 35 guests.

Official partner with



A day of serendipity following your every step.
An upcoming experience in Lisbon

For corporations

We offer customized versions of our available immersive experiences for corporate events.

About us

Imercita designs immersive city tales. We create adventures that take place across Lisbon. You are at the center of the story. Part city tour, part game, you’ll see the streets become your playground. The app takes you on a journey across Lisbon focused on your interests. it is by turns a tourist experience, a treasure hunt, and more so a descent into an exciting world. As the experience unfolds, you have no idea which passersby might turn out to be involved. It makes use of the city’s places. At times, the modern-day locations stand in stark contrast to the imagined world of the narrative, which focuses on the experience of a local expert in your field of interest treating you into a feast of Lisbon.

Secret events

Add your name to our invitation list for secret immersive events in Lisbon.

© Imercita Corp. All rights reserved.

Privacy policy

The serendipity experience may be the day that changes the turn of your life for the better forever. The Serendipity experience takes you through a day of unexpected encounters with good people and discoveries of hidden gems that open your heart with a wide smile. Expect this experience to bring serendipity into your year.

Time/day: optional based on your availability
Duration: Around 3 hours
The experience is EUR 25 per person

This is not an event. It is a covid-safe journey. Expect to meet new friends and get invited into new opportunities in your life. This experience creates a connection between you and multiple other cool local people.

join the waitlist to experience Serendipity

"Sometimes life drops blessings in your lap without your lifting a finger. Serendipity, they call it.”

-Charlton Heston

our work

At imercita, we produce city-wide immersive journeys. The journey is made of multiple stops and each spot offers a different experience that falls into an overall story of the journey. Our mission in every journey is to create for our guests a sense of meaningful connection: connection with others, connection with the self, and connection to nature.
In this way, we create space for artists and facilitators to bring their art and offerings into an interactive experience with the guests. Moreover, we introduce magical places of our city to empower local businesses and artists.


Ongoing theatrical immersive journey: Alice in wonderland
September 2021 to February 2022
Current team: The producer, Two facilitators, A contemporary dance artist, An actor, A poet, A photographer

Upcoming immersive journey:
January 2022 to August 2022
Open roles: Open for artists and facilitators. contact us to join the team.

Upcoming theatrical immersive event & journey: 007 in Lisbon
May 2022 to September 2022
Open roles: 4 actors, 1 facilitator. Contact us to join the team.

March 2022 to August 2022
Open roles: Open for artists and facilitators. contact us to join the team.


Upcoming theatrical immersive journey: Alice in wonderland
February 2022 to June 2022
Open roles: A local producer, Two facilitators, A contemporary dance artist, An actor. contact us to join the team.


Upcoming theatrical immersive journey: Alice in wonderland
April 2022 to December 2022
Open roles: A local producer, Two facilitators, A contemporary dance artist, An actor. contact us to join the team.

join the team

Are you an artist or a facilitator?
Join our collective to bring your offering and perform at our upcoming experiences.

© Imercita Corp. All rights reserved.

Privacy policy

We produce the Alice in Wonderland story to empower local businesses and artists.

By bringing your business to wonderland, we bring more than 100 customers per month into your store through immersive experiences.

If you find good things without looking for them, serendipity — unexpected good luck — has brought them to you.
The meaning of the word, good luck in finding valuable things unintentionally, refers to the fairy tale characters who were always making discoveries through chance.

"When you meet the person who becomes your best friend because your train is late that day, this is an example of a serendipitous event."

The Serendipity experience goes live in January 2022.
This is almost similar to a guided tour that takes a guest through an experience. Through this, we bring more than 100 guests per month to our selected local businesses a.k.a serendipity partners.

What does it mean to be a Serendipity partner?
This experience is aimed to create friendship among our guests and your team. This can be through a friendly conversation with someone in your team or receiving a gift or a clue in your space.

What to expect as a Serendipity partner?
Every month, you may receive around 50 to 100 guests that pass through your shop, cafe, gallery, and garden. They will give you a sweet note. They will have a friendly and quick conversation with you. They will browse your products or make purchases.

What are you required to do as a typical serendipity partner?
The guest gives you a fortune cookie note. You greet them and give them another note/letter.
We will give you the notes in advance.

How does the Serendipity project create value for me and my business?
You create magic and a smile for someone else. You and your brand make new friends and fans. The guest walks through your space and browses your products and may make purchases while at your space.

Why are local businesses partnering up with us to co-create serendipity?
We are co-creating Serendipity to respond to the ongoing situation of COVID to ensure our loving people of Lisbon stay connected, make friends, and thrive in the love of our community in a safe context.
Through this experience, not we co-create magic for our guests, but also we bring dreams into reality.

Join us.
Let's spread magic together.

The white rabbit

The white rabbit came to Lisbon multiple times in October & September 2021. Throughout his journeys, he opened doors directly into the wonderland inside Lisbon.
Through these doors, he brought the Mad hatter to Lisbon. And, he brought the Red Queen. They come back to Lisbon often to find Alice. And in this way, all three of them have favorite places in Lisbon that they visit frequently.

This experience is a self-guided journey to find their favorite places.
You can choose and go as you like.
Every location contains part of their stories and surprises you with something unexpected.
Find this experience on the imercita app.

> Expect a story in every location
> Choose locations based on the type of experience you'd like to have
> Pick and go anytime any day of the week
> Become an insider of Lisbon's wonderland-y places

The white rabbit

The white rabbit is always in a hurry.
He only stops for food or an important meeting.
Either way, he always carries a 5 euro bill to quickly eat and drink.
His favorite places sell wonderland-y drinks and magical food that is priced 5 euros.
They are generally hidden items that you should mention white rabbit's passcodes to receive.

The Mad hatter

Mad hatter loves tea and hats.
He comes to Lisbon to look for places that sell colorful clothes, hats, and things that he can use to create new hats.
On his favorite spots, you can expect to find colorful things that feel like a wonderland.
You may find messages of him left with the owners and people at these shops.

The Red Queen

The Red Queen loves hearts and arts.
She looks for places that sell hearts and places that showcase wonderland-y art in Lisbon.
Every time she comes to Lisbon, she goes to a new art studio or gallery looking for an art piece that could make her head look smaller.
Her favorite locations include unique artistic pieces at special pieces that you can buy at the queen's special prices as an insider of wonderland.

A bespoke Cinematic
immersive experience
for corporate teams

> General RSVP includes a small bite, a drink and two performances.
> Dinner RSVP includes dinner, drink & the two performances.
> The final party includes only an entry ticket to the final gathering spot.

Become the story

Imagine an escape room spread across the city.
Every team member steps into the story by interacting with our actors who are in multiple locations. They facilitate scenes of the story as your team members follow the breadcrumbs to finish the story.
Throughout this story, the team members will get assigned to characters in the story. They get assigned to missions that require them to work together to play important roles in successfully accomplishing the story.

This experience is a real unique way to test the collaborative ability and flexibility of team members to work together in a playful way. The team members are required to communicate and make decisions. While the participants have fun trying to figure out how to pass through a small door or where to find the elixir, the playful scenarios enable them to bond and make stronger friendships. Groups of participants can be competing with each other, but it can also be a collaborative game in which the ability of different groups to help each other is tested. However, in either case, they will have to define and implement a strategy, as they do on a day-to-day basis, in the face of the challenges of their role.

This offsite experience is currently available with the theme "Alice in Wonderland". We can customize the theme to any other favorite cinematic story of your choice.
Contact us to inquire about possible bespoke immersive experiences for your team now.

Call us at +351 910 169 099




A Bespoke: Alice in Wonderland

This is a bespoke immersive event produced for large events. This immersive experience begins with a short journey that takes your guests into 3 unique locations. The guests don't know where they are going or what to expect. They only know that they are following the white rabbit to find the rabbit hole to go into Wonderland. Every location contains a performance or a quest that ultimately leads to a speakeasy party that represents wonderland designed for your guests.

The party begins when your guests receive a letter from the white rabbit.

Dear XYZ,
I will be in Lisbon on December 10 for a very important date. You and I must meet.
Meet me at 5pm at Rua da madalena 11.
The white rabbit

We design a carefully curated map of 4 locations and create a route on our app that navigates your guest from one location to another. Your guest doesn't know where they are going. They only expect serendipity and surprises. This journey begins with a meeting with the Cheshire cat who directs them to meet the Mad hatter at his tea party.
The guests follow Mad hatter's advice and end up at the Red Queen's room. After an interactive performance from the Red Queen, they receive the key from her into wonderland. The final party will be in wonderland. This immersive experience is a city-wide immersive tale and inspired by Alice in wonderland. This immersive experience includes acting, dance performances, and live music as well as a final party with DJ set and dance.

We can customize this experience for your event to add your desired performances and decorations for wonderland or other cinematic stories of your choice.

the white rabbit in lisbon

Become Alice in wonderland!

This is a secret event in Lisbon that is exclusively available for 3-hours a week on imercita. This immersive journey takes you through three performances and a quest that leads you to wonderland. You can become Alice in wonderland and follow the rabbit into the rabbit hole.

Rumor has it that the white rabbit from wonderland has an important date on January 20th in Lisbon, which means that he will be roaming around Lisbon before going back to the wonderland.

If you find the white rabbit, you can follow him through the rabbit hole into a secret party in wonderland.
We were sold our in October, November & December.
Expect the magic of wonderland in meeting new friends and discovering hidden gems in Lisbon.

Next available date:
Date: January 20th

The experience begins around 5:30
This journey includes 3 performances that end into the a final party.
Neighborhood: Santos
COVID vaccination or proof of testing is required due to the current regulations.
P.s. Before December 30th tickets are 25 euros (use code "earlyalice")
After December 31st tickets are at normal price of 35 euros

When you follow the white rabbit, he takes you into the mad hatter's tea party. Expect to get welcomed to a tea party. You will meet the mad hatter, who shares secrets with you. You will sit with the actor in this performance.

You even come across the caterpillar, who guides you into the hidden side of the wonderland to meet the red queen. You will find the actor in his local cave in Lisbon.

You will meet the red queen. She will give you the lost piece of the puzzle in wonderland. Expect to have an unexpectedly pleasant conversation with the queen. You will find her in her shadows and create art to make friends with her.

This immersive experience is a city-wide immersive tale and inspired by Alice in wonderland.

The experience begins as a journey that takes you to 4 different locations that are within short walking distance and ends at a party. It is organized in a playful way to make it easy to meet new friends and laugh hard.

What to expect:

This experience can last between 2 to 6 hours depending on your interest in the time you want to spend at the party.

It is a fully guided journey into a story.
The route takes you to multiple different locations in Lisbon.

You will be guided through an App, text messages, and interactions with locals.

You may have interactions with actors and performers that you will accidentally meet in the street. To you, they look like normal locals but they are in fact part of the imercita team and playing a role in the story to guide you into wonderland.

You will need your phone and headphones to listen to voice messages and watch videos sometimes.

A literal manuscript of what your ticket covers:

>>> You arrive in wonderland as one of the characters of the book. This will be a playful part of the experience that connects you with +30 other guests to find Alice.

>>>Your presence at the mad hatter's tea party. This is a performance that enables you to connect and make friends with the other wonderland explorers.

>>> A meeting with the Caterpillar in a secret room in Lisbon. This is an interactive performance with an artistic installation of mirrors.

>>> A meeting with the Cheshire cat that guides you into a small quest.

>>> An artistic interaction with the Red Queen. This performance happens in a candle-lit room and poetry reading. The queen may touch the verses with her movement.

>>> Your wonderland adornment

>>> A gathering of all guests at a final spot to mingle and connect to close the wonderland journey.

Expect to visit 4 locations that are within a short walking distance.
Expect an immersive theatrical experience combined with a quest to meet new friends and interact with the characters of Alice in wonderland.

This experience is produced by

Privacy Policy
Last updated: April 1,2021
imercita is a mobile app for city immersive stories. With imercita, users play some mission-like tours called experiences through solving clues for discovering new places and stories. Each experience lasts on average 2 hours to play and can be explored both outdoors and indoors. Our mission is to transform every place into a game, by promoting local heritage, sharing unique stories and supporting local communities (the “Services”).
The protection of your privacy and personal data is one of our main concerns. This Privacy Policy will inform you as to how we look after your personal data, tell you about your privacy rights and how the law protects you when you visit our website at (the “Website”) and when you use our mobile application (the “App”). Together our site and application are known as our “Platforms”).
If you continue to use our platforms, you agree with our policy and terms of use.
In relation to the provision of our Services, imercita is the controller and responsible for the safety of your personal data (“imercita”, “we”, “us” or “our” in this Privacy Policy).
If you have any questions regarding this Privacy Policy, including any requests to exercise your legal rights set out below, please contact us by using the following details:
imercita Global S.R.L.
Registered address: 20 Stejarului Street, Cisnadie, Sibiu County, 555300 Romania. Trade Registry No.: J32/96/2017 Sole Registration No.: 36999501 E-mail:
Personal data, or personal information, means any information regarding an individual which can lead to his or her identification.
In order to provide the Services, we may collect, use, store and transfer different kinds of personal data about you, as follows:
Identity data includes first and last name and profile picture (when you log in with Facebook or Google accounts); Contact data includes email address and phone number; Financial data includes card numbers, bank account details and/or other billing details; please note that Financial data is not collected and/or stored by imercita but by our payment services provider whose own terms and conditions and privacy policy are applicable; you can access them upon request; Transaction data includes details about payments from you and other details of Services you have purchased from us; Technical data includes internet protocol (IP) address, your login data, device type, browser type and version, time zone setting and location, browser plug-in types and versions , operating system and platform and other technology on the devices you use to access the Platforms; Profile data includes your unique username, actions or transactions made by you on the Platform, preferences, feedback, survey responses and other correspondence; Usage data includes information about how you use our Website, Platform and Services; Marketing and communications data includes your preferences in receiving marketing from us, and your communication preferences. We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide the Services to you). In this case, we may have to cancel the delivery of the Service but we will notify you if this is the case at the time.
We collect, use, transfer and store your personal data in accordance with the applicable laws and this Policy. Most frequently, we will use your personal data (i) where we need to perform the contract we are about to enter into or have entered into with you, (ii) where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests and (iii) where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to your location and in order to send you direct marketing communications to you via email. You have the right to withdraw consent with regard to the processing of location data and the processing of data for marketing purposes by accessing the Settings section of the Application.
Your data may be used for one ore more of the following purposes:
4.1. For specific purposes
If you send us your data for a specific purpose, we will use such data in order to achieve said purpose. For instance, if you send us an e-mail, we will use the contact data you provide us to answer your inquiry.
4.2. To register you as a new user
We will use your identity and contact details to perform the contract we are about to enter into or have entered into with you.
4.3. To provide the Services to you
We will use your data to perform the contract, comply with legal obligations, and for fraud prevention purposes. For instance, your profile, technical and usage data will be used to provide the Services (e.g., to provide access to experience creators section of our Website, save your progress during experiences, to select the winners of sponsored experiences), and for customer support. Your identity data or username will be available to other users of the Application.
Your location data will be used for delivering relevant information inside the tour. Our technology is based on geo fencing and notification to user based on their location. We track users location to navigate the user to specific destinations inside the tour. The user receives notification and guidance based on their accurate location. For this reason, we need to track the user's location and deliver information about their locations as they are guided through tours.
The information that we collect about the user's location is confidential. We don't save the data on on user location. We don't be shared with a third party. We use this information meanwhile the user navigates through a route to deliver their requested information.
4.4. To manage our relationship with you
We will use your identity and contact data to notify you about changes to our Terms & Conditions, Privacy Policy or Services.
4.5. For internal business purposes
We may use your identity, contact, financial and technical data for running our business, provision of administration and IT services (e.g., troubleshooting, data analysis, support), network security (e.g., testing, system maintenance), to prevent fraud and in the context of a business reorganization or group restructuring exercise.
4.6. To deliver relevant website content and advertisements
We may use your identity, contact, profile, technical and usage data to understand how customers use our Services, to develop them and to inform our marketing strategy. Where it is in accordance with your marketing preferences, we may use your marketing and communications data to inform you with regard to services we believe might be of interest to you. See section “Opt-out from electronic communications" below on how to opt-out of imercita marketing communications.
4.7. Other purposes
We will not use your data for purposes other than those detailed above. If we intend to use any personal data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time the personal data is collected or we will obtain your consent subsequent to such collection but prior to such use.
4.8. Aggregated data
In an ongoing effort to understand and serve our users better, we often conduct research on our customer demographics, interests and behavior based on personal data and other information that we have collected. This research is typically conducted on an aggregate basis only that does not identify you. Once personal data is in an aggregated form, for purposes of this Policy, it becomes non-personal data.
We will not sell your data to third parties, including third-party advertisers. There are, however, certain circumstances in which we may disclose, transfer or share your Personal Data with certain third parties without further notice to you, as set forth below.
5.1. Business Transfers
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your data may be part of the transferred assets. You acknowledge and agree that any successor to or acquirer of imercita (or its assets) will continue to have the right to use your data and other information in accordance with the terms of this Policy.
5.2. Parent Companies, Subsidiaries and Affiliates We may also share your data with our parent companies, subsidiaries and/or affiliates for purposes consistent with this Privacy Policy. Our parent companies, subsidiaries and affiliates will be bound to maintain that personal data in accordance with this Policy.
5.3. Agents, Consultants and Service Providers We may share your data with our contractors and service providers who process data on behalf of imercita to perform certain business-related functions. When we authorize a third party to process your data, we remain fully responsible for the protection of the data. Third parties will only have access to information regarding you where necessary for providing their services. Third parties we may engage are:
accountants and legal counsels; marketing partners/service providers; location service providers; hosting service providers; email service providers; IT/support service providers; data aggregators e.g., user behavior analytics providers; payment service providers.
5.4. Fraud Prevention
We may check the details you provide with fraud prevention agencies and share your information with them if we suspect fraud. It is important that you don’t provide false, inaccurate information or impersonate another individual.
5.5. Facebook, Google or other third parties
You can log in to your imercita account using Facebook or Google. In this case, we may collect, store, use and transfer information regarding your account with these entities, in accordance with this Policy. For instance, if you log in using Facebook, we may store your user name, e-mail address, location and profile picture to provide you certain functionalities within the Platforms.
5.6. Legal Requirements
We may disclose your data if required to do so by law in order to (for example) respond to a subpoena or request from law enforcement, a court or a government agency (including in response to public authorities to meet national security or law enforcement requirements), or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect or defend our rights, interests or property or that of third parties, (iii) prevent or investigate possible wrongdoing in connection with the Services, (iv) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (v) protect against legal liability.
5.7. International Transfers
Some of our external third-party suppliers are based outside the European Economic Area (“EEA”). Their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we endeavor to ensure one of the following safeguards is implemented:
we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries; where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe; where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the EEA and the US. For further details, see European Commission: EU-US Privacy Shield; where such data cannot be afforded one of the safeguards above, we shall only transfer such data outside the EEA where it is necessary for performing our contract with you or we have your fully informed, active, clear and specific consent. We shall take all steps necessary to ensure that your personal data is protected when we transfer it outside the EEA.
We may store personal data or such information may be stored by third parties to whom we have transferred it in accordance with this Policy. We have taken reasonable steps to protect the personal data collected via the Services from loss, misuse, unauthorized use, access, inadvertent disclosure, alteration and destruction. Among the security measures we have implemented there are: SSL standard for the encryption of data flow, OAUTH standard for user authentication, HMAC authentication against alteration of data, SSH private keys for limiting server access etc.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
However, please note that no network, server, database or Internet or e-mail transmission is ever fully secure or error-free. Therefore, you should take special care in deciding what information you send to us electronically. Please keep this in mind when disclosing any personal data.
We will retain your personal data as long as you are registered to use the Services.
You can stop using our Platforms and/or Services by clicking the “Delete imercita account” button in the “Settings” section of our Platform or by contacting us .
Deleting your user account involves automatically deleting your personal data (name, surname, email, picture, password, phone number), collections created, and followed pages.
If you decide to stop using our Services, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for , including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
We will ensure the secure deletion of your personal data as soon as the processing is no longer sustained by one of the legal grounds mentioned above.
8.1. Cookies
Please see our Cookie Policy for detailed information.
8.2. Opt-out from electronic communications
You can ask us or third parties to stop sending you marketing messages at any time by accessing the Settings section of the Application or by contacting us at . You can also unsubscribe from our marketing list by clicking on the "Unsubscribe " link at the bottom of any such electronic communication. Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a Service purchase, Service experience or other transactions.
9.1. Third party links
Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third

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